WEEK 1 EOC: NEW BUSINESS PITCH

Coming up with a new business concept, I decide to use an already existing technology to produce a new service. I have often wished I had someone deliver my morning coffee. For those hectic mornings, you know the ones, when your alarm goes off late AND you can’t seem to find your left shoe AND you can’t possibly fathom sitting in a crowded carline to wait for your overly priced, triple shot latte! Those are the mornings in which my concept would save the day!  

1.        Listen. By listening to others, entrepreneurs get ideas about improving a business or creating a new one. Create one business idea by listening. Describe how you got the idea.

2.        Observe. By constantly keeping their eyes and ears open, entrepreneurs get ideas about how to help society, about what kind of businesses they could start, and about what consumers need. Create a business idea by observing. Describe how you got the idea.

3.        Analyze. When entrepreneurs analyze a problem, they think about what product or service could solve it. Create a business idea by thinking up a solution to a problem. Describe how you arrived at the idea.

The concept is simple; the execution is simple. You would have the ability to prearrange your delivery day, order and pay for your choice of coffee over PayPal, thus decreasing the need for human interaction in the wee hours of the morning. The marketing for this business would mostly start off as word of mouth. I would have to also create a menu which would be posted in a social media medium, such as Facebook. The way I envision this service taking place is pretty basic. I am not looking to reinvent the wheel here.

Entrepreneurship extends beyond the fast-growing technology enterprises that are most commonly associated with it. There are many variations on entrepreneurship, and the opportunities are innumerable. For example, entrepreneurship may include for-profit enterprises that support the missions of not-for-profit organizations, businesses designed for social impact, and ventures that are environmentally oriented.

 I am looking to provide a solution. As I mentioned before, mornings can be chaotic. From personal experience, I can tell you that many times when things start out rough in the mornings, it has the potential to set the tune for the remainder of the day. We often do so much for others and we sink to the bottom of the priority list.

Fulfillment. Successful entrepreneurs are passionate about their businesses. They are excited and fulfilled by their work. Entrepreneurs who are working to reach their full potential are rarely bored, because there is always plenty to do. If one facet of running the business is uninteresting, and they have the income to support it, they can hire someone else for that task.

My service is a good way to enhance your superwoman abilities! Let the Coffee Caravan assist you with your caffeine needs!    

Mariotti, Steve. Entrepreneurship: Starting and Operating A Small Business, 4th Edition. Pearson Learning Solutions, 2016. [The Art Institutes].